Search engines are sometimes good at discriminating link quality. They normally favor websites with good foundations and well-travelled credentials. And if you start to outsource to pave way for cheap link building in order to save money, what you usually get is automated junk that is thrown off target, way off target.
And this results to problems starting with potential bad publicity, frequent exchange of unnecessary topics; it will potentially decrease the links of quality resources on a particular topic in your website, in this circumstance it may cost you some of your existing quality links. Also, if your site and other sites are automatically trading way off topics it would probably mean that both your link popularity rests at the bottom of the link spam.
What results from all these is that a normal, well-trusted link profile starts to unfold and will look abnormal instead. You can only think that bad publicity or those low-quality links will catch up with your website and the result will either get you filtered out of the search results or even worse, your site will be banned. If your site is easily accessible and reproducible by your competitors for a cheap price, it might be time to move on. But don't close the shop. There are always alternative ways.
Because your site, together with all the other active sites needed these backlinks to function properly and effectively, as these links are thought to be the currency in the web, search engines will then begin to determine how to rank your page over the others. They search for that particular quality, some indication that the product page for example, is more "valuable" than other competitor's website. But what's more significant is how you show that your product page is a lot better than that of the competitor's product page. One great way to do that is to get good links to your product page.
So, how do you direct these inbound links favorably to your site's direction? Create content. Articles, videos and photos are valuable; create these contents and publish it on other sites, or even on your own blog and build links to it. Be aggressive in keeping social networking accounts. This can be done by bookmarking, or by tweeting.
Google takes care that it monitors activities on most social networks, except Facebook unfortunately. And it is fairly aware of the links on them. When you create content and linked them to your product pages, and showing them to active networking sites, you're already generating links which will ultimately stamp your main objective, elevate your search engine rankings. And your dividends will start to pay. You will get recognition.
Cheap building links are very real alright. But it will only get you nowhere. These low cost approaches are just limited in chance, while high value link campaigns such as those mentioned above take a lot of money and effort to implement. In the long run, you still have a brand to protect. So think again.
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