Social media can be seen in a lot of different forms, including online forums, weblogs, wikis, podcasts, images and video. Technologies include things like blogs, picture-sharing, vlogs, wall-postings, email, instant messaging, crowdsourcing (crowd outsourcing), voice over IP, and music-sharing, to name a handful.
Types of social media applications are Google Groups (reference, social networking), Wikipedia (reference), MySpace (social networking), Facebook (social networking), Youmeo (social network aggregation), Lastfm (personal music), Twitter (social networking and microblogging), Flickr (photo sharing), YouTube (social networking and video sharing), Second Life (virtual reality) and other microblogs such as Jaiku and Pownce.
What is Social Media Marketing?
Social Media Marketing is where you utilize social media networking and user-generated content applications to publicize a product, service or content. Social Media Marketing commonly involves putting together and become involved with a "conversation" with the target market, as a substitute for blatantly advertising to them.
Social Media Marketing may also include making and publicizing viral posts that is intended to be shared by individuals. A lot of promoters are not comfortable with the minimal control over social media but when used the proper way, social networks can be highly effective channels for putting together product evangelism, reputation management or corporate branding.
Why is Social Media becoming incredibly popular?
I think it's actually due to the fact that it mirrors our exact nature. We are social by nature and for once we are able to take advantage of technology easily to reach out and link up in new and enjoyable ways. It's still really new too, you will see new forms showing up regularly and it is a bit like the early World wide web "gold rush" days during the 90s
Is every Social Media online site for every businessman?
Businessmen might not exactly think so, but it is. You practice it naturally every day, Social Media on the web is just the same thing applied technologically.
How does a businessman ascertain which platform is the ideal match for them?
Excellent question. Not all Social Media sites are equal. I often times advise people to apply "classical marketing" and do not ever let the 'flashing lights' mislead you. Pay a visit to the web site, take note of the conversation. "Lurk" a little bit. Ask a question, see what happens. Each and every environment has its own rules. Blunder in and start yelling and you will get flamed. Respect the environment's 'sub culture' and you will have no problems. A clear example of this in action is a web site that caters to "gamers" - you certainly know that if you're selling insurance you would have a hard time in that setting. As I emphasized, think like a classical marketer.
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